I am very happy to announce that together with Astrid Weiss I have received funding from the Austrian Science Fund (FWF) for the AURA project.
AURA sets out to rethink how we assess technology acceptance. Current models like TAM are static and rely on self-reports, which means they fail to capture how acceptance actually evolves as people live with AI systems over time. The project will explore new theoretical and empirical approaches to understanding acceptance as a dynamic phenomenon, combining physiological and behavioural sensing with the goal of capturing acceptance continuously and non-intrusively. We also want to translate these insights into practical tools that designers can use throughout the development process, not just after the fact.
Exciting times ahead!